Traditional agriculture is difficult to acheive profitability, distances customers from their food and hurts the environment.

Destructive industrial farming practices, the constant battle for small farmers to find their place in their food system and an ever widening gap between consumers and the sources of their food demand a new food system, a food system that allows consumers to make educated decisions about their food and the story behind it.

Conventional industrial farming presents many problems to the environment. Industrial farming of crops is claimed to be responsible for loss of biodiversity, degradation of soil quality, soil erosion, food toxicity (chemical residues), E. coli and salmonella outbreaks and pollution (through agrichemical build-ups and runoff, and use of fossil fuels for agrichemical manufacture and for farm machinery and long-distance distribution).

Small local farmers face an uphill battle to grow, market and sell their food. There are many great venues for small farmers, such as farmers markets and CSA groups, but these are often either to inconvenient or many consumers who do not use these venues are not educated on the importance of supporting their local food systems.

In order to introduce change into our food system, consumers habits need to change. There is a certain amount of knowledge required to eat locally and seasonally. Consumers need to be educated on the importance in the way their food is grown. An Understanding that the way their food is grown affects their own bodies, families, communities and their world. To put it simply, consumers need a story of their food. The Farmery aims to solve these problems with a farming and retailing system that champions locally grown organic foods in an efficient, profitable and environmentally friendly way.