Competition Analysis
Competition Analysis
The Farmery will have the unique shopping experience of a farmers market and the convenience of a natural food store. The Famery will provide a constant, year round source of locally grown, organic food for its customers.
The Farmery plans to compete with local restaurant produce distributors by providing a consistent year-round supply of locally grown organic crops that normally have to be shipped in for many parts of the year. The distributors run into problems when finding a supply of locally grown organic crops because there are not enough local farmers in the area to supply restaurants with the locally grown crops they ask for, much less supply them year round.
The Farmery plans to compete with farmers markets by offering a retail venue that is open year round and has hours that are as convenient as grocery stores. We understand that many people go out of their way to shop at farmers markets because of the fair like atmosphere and experience of meeting the producer of their food. The Farmery will offer an experience that is unique in its own right and take the farmer-consumer relationship one step further and allow the customer the option of picking their fruit right off their plant. The Farmery will be growing crops year round that are only available seasonally at farmers markets
The Farmery will compete with the convenience of natural food stores by providing a product that is in limited supply at the natural food stores, locally grown organic produce, and offering the freshest food than can be found anywhere for the same price as natural food stores will charge. The Farmery is able to compete with larger economies of scale by eliminating many of the costs that occur between the farm and the retailer. The Farmery will have a competitive advantage in urban areas over growers because it locates itself where its consumers are, establishing familiarity with the brand among consumers. The Farmery focuses more on the marketing of its crops than other farms. While other farmers are constantly trying to find ways to offer their crops at a lower price, the Farmery can focus its efforts on finding ways to offer the highest price for its crops because it controls the relationship with its consumers. The Farmery will have a competitive advantage over other food retailers and marketsbecause it is designed to stimulate the relationship between consumers and their food. The experience of shopping at the Farmery will showcase the quality of its crops and educate consumers on the importance of the growing process used to produce the food.
Key Dynamincs
1. The Farmery is the most environmentally friendly farm in the world. It has a cycle of turing the community's waste into food for the community.
2. The Farmery has higher margins than other food retailers and farms by cutting out distribution, grading, packaging, wholesaling and transportation.
3. The offer the freshest produce possible.
4. The crops growing on the side of the Farmery serve as a billboard advertisement for fresh food.
5. The Farmery solves the debate among consumers who can't decide between locally grown produce by growing locally grown organic produce.